Neofur was a Tools and Graphics Technology plugin (now discontinued) - enabling easy, drag-and-drop real-time fur for Unreal Engine and Unity. I started this project as a prototype with a focus on the necessary pixel shaders, and worked closely with my friend Kiri Jolly who developed compute shaders to enable motion of the fur.
As things progressed we developed this into a full-blown product for the Unreal and Unity marketplaces. I led the team, drove our product roadmaps, led Unreal 4 R&D, helped establish our core pipeline, developed VR and mobile prototypes, and worked on branding, documentation and more.
Ultimately this software became widely popular, being licensed by many major motion picture houses for pre-viz, and lead gaming companies for a variety of uses. It was most prominently seen in Tekken 7 and a Planet of the Apes VR game.